PMI Champlain Valley Chapter

Neil Delaney


Neil Delaney
VP - Marketing

Responsible for creating and implementiang a Chapter marketing plan. The key objective of the Public Relations team is to communicate our message of project, program, and portfolio management value to the Champlain Valley community and beyond.

ROLE DESCRIPTION: Elected volunteer responsible for marketing and public relations. The VP of marketing shall be responsible for developing
marketing, corporate relations and communication programs in accordance with chapter bylaws and policies.
Market and publicize the chapter within the community
Develop an awareness of PMI’s marketing tools and resources
Develop and implement marketing campaigns to promote the chapter and its activities to members and the community at large
Develop and implement a periodic marketing plan with a detailed marketing strategy to ensure chapter brand management
Develop and implement the chapter marketing plan
Create and disseminate the chapter’s announcements, press releases and marketing activities
Develop and distribute marketing materials, newsletter, etc.
Facilitate chapter communications to external sources (local newspapers, radio stations and organizations) and share information with
PMI and other PMI communities
Keep the coherence between the marketing plan and the chapter strategic objectives
Drive the chapter’s advertisement process and ensure results
Collaborate with local businesses to publicize the chapter and PMI
Publicize the chapter and PMI through internal and external publications
Oversee the relationship with the press and the relation with the public authorities, government bodies and
non-governmental organizations
Monitor and coordinate presentations to external stakeholders and other organizations interested in the activities of PMI
Increase awareness of PMI and the chapter
Maintain relationships with sponsors for revenue generation to fund the chapter’s activities
Coordinate and organize presentations to potential chapter sponsors, event sponsors and other sponsors
Develop and implement succession and transition plan

Marketing Strategy and Development
Marketing Plan Execution and Delivery
Knowledge of PMI’s Brand Strategy (Marketing Portal)
Market Research Skills/Proficient use of Survey Tools
Proficient Usage of Online Collaboration/Tools (e.g., Facebook, LinkedIn)
Newsletter Tools
Knowledge of Fundraising Techniques
Public Speaking/Presentation Skills
Excellent Writing Skills
Ability to Delegate Effectively
Negotiation Skills


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Chapter Membership

Total Members 294
New Members This Year 28
PMP® Members 208
CAPM® Members 8
PgMP® Members 3
PMI-SP® Members 0
PMI-RMP® Members 1
PMI-ACP® Members 13
PfMP® Members 0
PMI-PBA® Members 1
Members with no Certification 76
Breakdown by type  
Individual Members 291
Student Members 0
Other Members 3
PMP/CAPM/PgMP/PMI-SP/PMI-RMP/PMI-ACP/PfMP/PMI-PBA are registered marks of the Project Management Institute, Inc.